OptimizePress has been around for six years now, and aside from a very minor revamp in version 2.0, has stayed relatively constant. What exactly is OptimizePress? Thrivethemes Instead Of Optimizepress
We are going to take a look at whether this plugin is still worth it, and what features does it provide? {Its a fairly powerful plugin, but have other page builders already taken over the job?} Will it deliver the features that you’re looking for? …and more! Read on to find out in our full OptimizePress review and ultimate guide!
Thrivethemes Instead Of Optimizepress
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{But why would you want to buy a plugin like that? It will help you to create effective landing pages. It will help you to build sales funnels.} Can I just use a regular page builder? OptimizePress is a really powerful plugin which will allow you to quickly create beautiful looking landing pages and sales funnels. But it’s probably not a good idea to go through with it.
When you create landing pages for your business, you pay good money to get visitors to the pages you are selling. {In a nutshell, you want to achieve the highest possible conversion rate possible for your ads.}Thrivethemes Instead Of Optimizepress
{And how do you do that successfully?} If you want to create a good landing page, you need to make sure that it has everything that is necessary, such as strong CTAs, social proof, testimonials, etc.
What we mean by that is that different niches need different types of sales pages – with different features.
It is possible to use the layouts and templates that are available in any page builder, including Elementor, Beaver Builder or WPMU DEV. However, using a plugin which is specifically designed for creating sales pages is much better than doing it using a page builder such as Elementor or Beaver Builder.
{Here is our full review of OptimizePress, and whether it’s worth it.} {If you’re done reading this, you can check out some of our other reviews for other WordPress plugins.}
This is the latest version of the plugin, but as it’s called now, OptimizePress.
{What is OptimizePress, exactly?}
OptimizePress is a plugin that creates beautiful looking pages for WordPress sites. It gives you everything you need to have a successful eCommerce and marketing website. Start saving money today! You’ll get a 30-day money-back guarantee when you purchase OptimizePress.
This plugin gives you a more holistic approach to membership sites that are designed for selling products and services.
It allows you to create a landing page, an opt-in page and a membership page, and then you can add content to your subscription page. It sounds complicated, but once you get the hang of using it, it becomes very intuitive and easy to use.
Check out this video which shows you what will be new in the new version of OptimizePress: Key benefits.
It allows you to create a membership website which is used mainly for marketing.
Add a landing page to your WordPress site, add an opt-in form, add a membership link, and then you’re all set to start building your membership site. It may sound very complicated, but if you start using it, you’ll see that it makes sense.
Check out this video which shows you what will be new in the new version of OptimizePress: Key benefits.
Key features of OptimizePress.
There are a few features in OptimizePress that allow you to create pages that will help you to get leads. If you want to create sales pages for your business, the process to create them is the same.
- There are a few key features that make OptimizePress worth considering, and these are as follows:
- Drag and drop page creation for creating sales pages and landing pages. Membership sites and paywall creation, etc.
- {It enables you to create a membership website and a pay-per-click type of site.}
- If you use it for generating leads, you can add things like opt-in forms and other useful metrics.
- It has a responsive design that looks good on all devices.
There is support for a variety of popular WordPress themes and plugins. - 30 free WordPress templates to get you started.
- {Content drip feed support for countries.}
There are many features in OptimizePress that are really useful for marketers and site owners. Each of them contributes to the overall ease of use of the plugin. Each of these features contributes to the power of OptimizePress, but also makes it super easy to use. It’s a difficult balance to get right, but this plugin really delivers.Thrivethemes Instead Of Optimizepress
Live Editor is a wonderful feature that helps you create great looking and user friendly websites. We’ll go into more detail about that in a minute. It’s very easy to integrate a membership site and make it look really attractive on your site. {Like we mentioned earlier, the ability to include opt-in fields on all your pages is useful.} It’s also very important to have a website that is responsive (if you have a mobile-friendly site), as well as to allow plugins to integrate seamlessly with OptimizePress.
You get 30 very good quality templates to choose from. There are a couple of WordPress plugins that aren’t good, but we wouldn’t hold that against them.Thrivethemes Instead Of Optimizepress
{The ability to drag and drop content into your WordPress site using the plugin is really very powerful and one of the reasons to buy it.}
OptimizePress is one of those products that is featured in many roundups about landing page builders, so you know that you’re getting a good product.
Features
What these features do is help you understand if OptimizePress works for you.
{Live Editor – This is where OptimizePress really shines.}
{OptimizePress Template: 30 high-quality, affordable templates to help you create powerful, customised landing pages. Live Editor: Easy to use, and the ability to save and import your own pages.}
{Custom Element Builder – A feature that makes it easy to create pages that show all the different things that people can do to attract more customers.}
{It has a very good support team and is fully responsive.}
Support, Training and Documentation.
New dashboard for OptimizePress 3.0.
{LiveEditor – a very powerful way to create live landing pages for your site. Custom Elements – more live pages to create for you.}
Live Editor is a great way to create dynamic looking pages that you can preview and edit in real time.
Live Editor enables you to quickly create pages in real time so you can make changes quickly. And you can see what changes you have made instantly. No need to open your website and load your page manually, everything happens automatically.
{OptimizePress Template: 30 high-quality, affordable templates to help you create powerful, customised landing pages. Live Editor: Easy to use, and the ability to save and import your own pages.}
There are 60 templates included in OptimizePress and a further 280+ are available as part of a premium plan.
Some of the templates use the Live Editor, which enables you to easily build sales pages quickly. There are lots of landing pages that are optimized for people to lead and get sales.
It’s amazing how great these templates are, and it’s also one of its strengths. If you like the way a particular page looks, you can slide in any page template and have it up and running in no time.
{Custom Element Builder – A feature that makes it easy to create pages that show all the different things that people can do to attract more customers.}
Custom elements allow you to fully customize your pages.
There are over 40 different custom elements available in OptimizePress. Everything from buttons to opt-in boxes, image placeholders to audio players are included. You can add any custom element to your site.
{It has a very good support team and is fully responsive.}
Having a fully responsive design for every page is important and is a core feature of OptimizePress.
Pages are created quickly and easily and work across all devices and screen sizes. The included templates work well and are fully responsive, so they look great even when viewed on a tiny screen.
Documentation
Support and knowledge of your product is vital. If you purchase a good product, that product should also provide you with excellent support. OptimizePress offers excellent support and great documentation. The Knowledgebase is very useful and the help files are well-written. Many of the instructions contain useful images to help you understand the features. While some plugins are still in development, there are lots of great features in OptimizePress. Many of these are still ‘Coming Soon’ even after so many years of development, but most of them are already available.
We haven’t spoken to the support team but it appears that there is a good deal of support available if you have any issues.
OptimizePress 3.0 now supports live editing from its dashboard.
Dashboard. Now available for all versions of OptimizePress.
There are new features that are really important to new users, such as the ability to quickly create new sites and create pages. This is the place where you can control how you configure OptimizePress 3.0, such as installing extensions, setting up email providers, adding scripts etc.
This section looks simple, but it really isn’t that simple. It’s a place where you can access all the features that OptimizePress has to offer and make sure that you are doing the right thing. It’s clean and easy to use and should make managing OptimizePress much simpler than ever.
{Lightning is a powerful, incredibly powerful tool that allows you to quickly build beautiful web pages with the help of Lightning.}
Lightning Builder is also available in OptimizePress 3.0.
Lightning Builder is a new page builder that builds on the powerful Live Editor and takes it a step further. Lightning Builder allows you to build pages from scratch or you can use one of the many OptimizePress themes and tweak them.
There is a new Quick Access panel which can be accessed by clicking the top of any of the pages in your site. You can then easily access pages and other features such as content management, design tools and more. This makes creating pages very straightforward and should help you to work more efficiently too. You just need to select an element from the top menu, choose an optional theme and then place it on the page. From there, you can go to any page within the editor and add any text or image that you want to add.
New system for delivering templates automatically.
The new themes are easy to customize and deliver to your site via a new network of template providers. Previously, to use a specific template, you would have to download it from one of the developer’s servers. Now the template is hosted on AWS. {You could also now find them by searching through the latest posts, blogs or other websites and finding them on a service such as AWS.}Thrivethemes Instead Of Optimizepress
This greatly speeds up the process of downloading templates.
This is a small improvement but it’s very useful as you may only download one or two templates and then never use them again. We think that this is a good step because it shows that the developers are thinking long-term, not adding new features to make the product look better.
{It takes a while for the pages to load but now they load very quickly.}
Pages will load quicker when you upgrade to OptimizePress 3.0. If you create a new page using the new plugin, you should see a big difference in the speed of your page.
We tried to make pages that compare two different OptimizePress themes and they both showed that OptimizePress 3.0 performed better.
We haven’t had the chance to test this scientifically, but it seems like the pages are loading quicker. We think the visitors to our site will appreciate the new features, which is great.
{OptimizePress 3.0 has a lot more features than OptimizePress 2.0, but there are a lot more benefits.}
There are pros and cons to using OptimizePress, as there are with any product. How compelling or distracting the options are is completely dependent on what you want to achieve with them.Thrivethemes Instead Of Optimizepress
Pros
- Among the many positive things that we found about OptimizePress are:
- It is extremely cheap compared to other similar products and you get so many features for so little money. There are no other products that can compete with OptimizePress in terms of features, quality of design or template selection.
- Free templates are excellent and there are many good ones too. Also, the premium templates are very good. Each design is worthy of a top tier website and works seamlessly.
- Ease of use – If you’re comfortable with the WordPress CMS you should be able to get up and running in just a few minutes and publish your first page in a matter of hours. Once you understand how it all works, the time to go live on your site is reduced dramatically.
- Plays nicely with other plugins – Not just email or membership plugins, but many other plugins that many website owners use on their sites. I tested several SEO, Cache, Optimization, Translation, and CRON plugins and did not find a single problem. I’m not saying that every plugin will work, because it won’t, but I have yet to find any that did.
- Page loading speeds for WordPress 3 were noticeably improved when using OptimizePress 3.0. It is clearly noticeable on many different devices and is a significant benefit.
Cons
- There are many things that are good, but there is always room for improvement. {It’s good to think that there are better products, and this one is no different.}
- Even with the recent overhaul of OptimizePress 2.0, the design is looking a little tired. {Even if you use OptimizePress 2.0, the layout still looks very dated. I wonder if the developer will even try to change the design as it has looked pretty much the same for ages.}
- People really like OptimizePress, but the competition seems to be catching up and perhaps even overtaking it. Because it works with the latest WordPress versions, it is always up to date, but it doesn’t always feel like that.
- Support seems to take a while to respond to customers, but some users have complained that the support is often slow. It can take a while for support to become aware of a fault with the plugin and fix it. Seems that both the support team and general customer service are limited. If something happens and the knowledgebase doesn’t help you, you may be stuck with a limited amount of options, which is awful if you’re working to a deadline.
- Live Editor saves your files in a different format from what is used by most plugins, so some plugins may not be compatible with Live Editor. It means that if you remove the plugin, there is a chance that your website will no longer work if you remove the plugin. {If you know this in advance, it will not affect your site, but if you don’t know this, it could cause problems.}
{OptimizePress Prices}
Price / Value is always important in our reviews, so we look into the different tiers of support that are available for OptimizePress and whether it offers good value for money.
Pricing is a real strength of OptimizePress and it works well for many people.
It costs less than many of its competitors and is more expensive than some other plugins. It is really good value for money for the amount of features it gives you.
There are three tiers for OptimizePress: core, publisher, and pro. Each tier in OptimizePress costs a bit more, but they all build on the other and increase in price. It’s a one-time fee that includes the ability to create unlimited pages and get a year of updates and support. It costs one time, but if you need to update it every year, the cost should be reduced per year.
OptimizePress is a great product and we really like it, but it is more expensive than other similar products. Thrivethemes Instead Of Optimizepress
Conclusions
Now we come to the million-dollar question – or rather, it is a question worth ninety-nine dollars if you decide to buy OptimizePress. There are many reasons to buy OptimizePress. We will try to explain why we think it is worth the cost.
I’m not going to tell you what to do, but if I was a marketer who wanted to quickly create landing pages that would allow me to build a membership site, collect and share email addresses with my mail plugin and work on mobile, I would buy OptimizePress.
If I just wanted to create a simple membership site for my existing clients and I wasn’t confident in my funnel creation skills, I probably wouldn’t buy this plugin. There are plenty of other great options, such as memberpress and Restrict Content Pro.
OptimizePress is a very strong plugin that is designed to help marketers with their websites. Many of its features are specifically designed to help marketers succeed. If you want to be a better marketer or if you want to improve your marketing skills, OptimizePress can help you.
If you aren’t going in that direction, I would go with another plugin.
I don’t think it is the newest or most powerful. It isn’t very user friendly either. It may have some usability issues, but overall it is a very good product. You only pay $99 for a year of support and updates. Thrivethemes Instead Of Optimizepress